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Showing posts from 2019
Instagram’s Branded Content Restrictions & This Week’s News W e’re talking about changes to Instagram’s branded content policy, celebrity cameos in the Google Knowledge Panel, and the expansion of speakable markup. Plus, Instagram needs 45 fact-checkers to tell them there’s no such thing as road sharks and we try to guess the punchline for a Pandora Ad for DiGiorno Pizza. Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld as they deliver all the digital marketing news you missed this week. Instagram’s new rules for branded content   S hep tells you which products are banned from influencer brand partnerships on the platform and apparently we’re calling influencers “creators” now? Knowledge Panel Cameos J ess tells you why celebrities are invading Google search results pages. Greg’s mom’s favorite SEO is making an appearance, but we’re still waiting for a call from Google before we make our celebrity contribution. Speakable Markup Expanding Beyo...

3-Way On Page Optimization

The first step to maximize our website’s probabilities to rank as high as possible in the SERPs for a variety of terms that we have optimized our pages for is to follow some time tested best practises of on page optimization. So without further ado, let’s find below the 3 most important on page factors we must implement every time in order to maximize our websites effectiveness. Title Tag Over the years page title tag remains the most important on page factor in order to ensure top SERPS rankings. Study after study clearly shows that in order for our website’s pages to rank as high as possible we must place our most important keywords at the very beginning (or as close to the front as possible) to page’s title tag. Optimal Format: Most important Keyword – Second most important Keyword | Brand Name Best Practices: Make sure that your title tag length does not exceed 67 characters, as this is the character limit that search engines use to display their search results. Me...